LAC-MEGANTIC, QC† Apr 14, 2022 /CNW Telbec/ – Quebec consumers can now recognize products made and designed in Quebec thanks to the new Products of Quebec labels unveiled by the government. These are applied in three categories: Quebec Product, Made in Quebec and Designed in Quebec.
Québec’s Prime Minister, François Legault, made the announcement today with the Economy Minister, Ms.me Lucie Lecours, and the MNA for Mégantic and Parliamentary Assistant to the Minister of Municipal Affairs and Housing (Municipal Affairs), Mr François Jacques.
These new labels are part of the government’s economic vision for purchases in Quebec. Thanks to easily recognizable images, the public can easily recognize the products made here. This initiative therefore responds to the wishes of consumers, who increasingly want to buy local products.
The non-profit organization Products du Québec has put in place a rigorous process to identify the different products that Québec companies will offer.
For the first phase, a call is made to companies that want to apply one of these distinguishing features to their products. If applicable, they must complete and submit an interest form on the site Products du Québec – Stimulate our economy and recognize Québec’s know-how. Consumers will find the new logos on their favorite products by next fall.
“We will now have easily recognizable fleur-de-lys logos. It will enable Quebecers to find local products on the shelves at a glance and encourage purchases from our businesses. If we encourage them, create we provide prosperity for our entrepreneurs and our employees and at the same time make all citizens proud. That is what we strive for: more prosperity and pride for our country. »
François Legault, Prime Minister of Quebec
“Quebecers want to buy products here that are made and designed, but they need to be able to identify them first. With the new family of quality marks, they are finally getting a tool for that. I invite companies to proudly display these new logos so that we can all prefer to buy locally. †
Lucie Lecours, Deputy Minister of Economy
“In Estrie, as everywhere in Quebec, many SMEs promote our know-how and our products. With these new labels, we provide consumers with a point of trust so that they can further stimulate companies that contribute to Quebec’s autonomy and the influence of entrepreneurship in our regions. †
François Jacques, MNA for Mégantic and Parliamentary Assistant to the Minister of Municipal Affairs and Housing (Municipal Affairs)
“Buying in Quebec can make all the difference for our merchants. That’s why we need to be able to recognize local products to prioritize their purchase. When we buy products here, all of Quebec benefits. †
Pierre Fitzgibbon, Minister of Economy and Innovation and Minister responsible for Regional Economic Development
- A Quebec product is a manufactured product of which at least 85% of the direct costs related to the purchase of inputs, including raw materials, their processing and their assembly, are carried out in Québec. The final substantial transformation must also take place in Quebec.
- A product made in Quebec is a manufactured product whose latest substantial transformation is being carried out in Québec. Substantial transformation represents a fundamental change in function, character or nature, usually achieved through a treatment or production process, and which gives the product its essential characteristics.
- A product designed in Quebec is a manufactured product whose workforce assigned to design and development activities is wholly located in Quebec.
- The Products of Quebec family of certification marks does not apply to beverages and food products intended for human consumption, for which the logos of Aliments du Québec and Aliments prepared au Québec, as well as their variations, will continue to be the reference. The same goes for the Origine Québec, Prepared in Québec and Bottled in Québec logos, which will continue to be the benchmark for Société des alcools du Québec products.
Ministry of Economy and Innovation on Social Networks:
SOURCE Cabinet of the Prime Minister
For more information: Sources: Ewan Sauves, Press Attaché, Cabinet of the Prime Minister, Tel. : 418 642-5321; Romane St-Laurent, Press Attaché, Cabinet of the Delegate Minister of Economy, Tel. : 418 691-5650; Cyndia Lacasse, Constituency Director, MNA for Mégantic and Parliamentary Assistant to the Minister of Municipal Affairs and Housing, (Community Affairs Component), Tel. : 819 214-2654; Mathieu St-Amand, Director of Communications, Cabinet of the Minister of Economy and Innovation and Minister Responsible for Regional Economic Development, Tel. : 418 691-5650; Information: Jean-Pierre D’Auteuil, Media Relations Manager, Communications Department, Ministry of Economy and Innovation, Tel. : 418 691-5698, extension 4868, Cell. : 418 559-0710