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On this International Women’s Day, Tuesday, March 8, 2022, focus on Audrey Lecoqfounder of Pharmazon who just launched the February 10, 2022 the gold e-commerce award in the Hope category of the Fevad (Federation of e-commerce and distance selling).
Audrey Lecoq, a visionary entrepreneur who wants to be at the service of French pharmacies, Pharmazon was born in Orleans (Loiret).
A shopping center for French pharmacies
In 2015, Pharmazon was baptized. It profiles itself as a purchasing center for French pharmacies with a turnover of 30 million euros in 2021†
Audrey Lecoq added a new complementary activity in September 2021: a BtoC site (from the professional to the consumer), the general public of parapharmacy and medicines not reimbursedmaking it possible to unite local commerce and digital.
A physical service innovative (making the link between the digital universe and the physical world) at the service of local pharmacies†
The user, when ordering on the website pharmazon.fr choose the pharmacy what he wishes refund the amount of his order†
From order to shipment
As a purchasing center, Pharmazon then arranges everything from preparing the order to sending the package.
It is this ingenious omnichannel model that has just been awarded the Gold Hope Prize, awarded by the Federation of E-Commerce and Distance Selling in collaboration with BFM Business.
“The jury consisting of the largest administrators of e-commerce sites (Mano Mano† paypal) voted unanimously for Pharmazon, a site that was only launched a few months ago,” Pharmazon reports.
Audrey Lecoq’s career began with supermarket distribution in the food industry, before quickly joining a pharmacy wholesaler. She then understands the issues and the importance of developing tools that support the pharmacist.
Defending the interests of French pharmacies
The businesswoman is now 36 years old and her fighting spirit is always at the forefront.
Audrey Lecoq shows a fighting spirit to defend the interests of French pharmacies, which are often threatened by supermarkets or foreign e-commerce sites monitoring their monopoly
Audrey Lecoq knows how to show persuasiveness in defending the pharmacy.
Success story of Centre-Val de Loire
Pharmazon, a company founded in Orléans (Loiret) in 2015, negotiates, purchases and stores more than 15,000 references for pharmacies – ie just over 250 suppliers – of non-refundable medicines, parapharmaceuticals, hygiene and beauty, nutritional supplements, medical devices and veterinary products.
Pharmazon was founded by Audrey Lecoq with a simple and revolutionary idea for the pharmacy distribution circuit: to manage deliveries to pharmacies through a website reserved for its pharmacist members, combining all the codes of e-commerce for individuals. The entry into its capital in 2019 of Cegedim, a major player in the health sector, allows Pharmazon to continue its growth, in particular by supporting its members in the development of online sales by opening its platform to the big public. www.pharmazon.fr
She believes that the pharmacist has an essential role in the French health chain† “Certainly part of their job is commercial, but all of us know that the doors of pharmacies are open in the event of illness or in need of advice. †
She plans to position herself as a “protector” of the pharmacy as a whole.
For example, the group cites as an example, to face the giants of e-commerce, the delivery of its inventory and supply chain consumer services and integrates the pharmacy at the heart of its model.
Addicted to e-commerce
And, especially on the occasion of International Women’s Rights Day, Audrey Lecoq, one of the few women in France to be successful in the e-commerce sector, sends a message to all female entrepreneurs:
Success depends on the conviction with which you apply your ideas. It all starts with a personal experience that we put at the service of others. For my part, I am a consumer addicted to e-commerce for convenience, because of my agenda as a business manager.
Which doesn’t stop him from ‘repenting when I occasionally stroll around the shops. I tell myself that if everyone consumes like me, our local stores will disappear over time.
Hence the creation of his site e-commerce at the service of local businesses†
“I believe in my truth so much that it becomes that of everyone who crosses my path! Be yourself, go to the end your values and beliefs are the most valuable advice I can share,” adds Audrey Lecoq.
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