The start-up VidMob establishes itself in Geneva

VidMob provides a turnkey solution for brands and marketers to optimize their ad design for more effective and impactful campaigns.


Technology, finance and media professionals Alex Collmer, Jason Donnel and Craig Coblenz started the company in 2014.

As a global leader in platforms that use artificial intelligence for creative purposes, VidMob provides a turnkey solution for brands and marketers to optimize their ad design for more effective and impactful campaigns. Certified partner of major social platforms such as Meta, Google, Amazon and TikTok, VidMob’s innovative proposal has won many major groups, leading to the international development of this company with a start-up spirit. After London and Dublin, VidMob has settled in Geneva to inaugurate its new offices, confirming its European influence.

Why do some campaigns work better than others? How do I increase the click-through rate on my creations for my ecommerce store? Is it better to embed a product in a packshot video or by using it? Which car color is most desired? There are many questions and VidMob is the platform to answer them.

Pioneering an artificial intelligence tool that accurately measures the performance of advertising strategies, VidMob empowers businesses and improves their bottom line by adapting their content to all formats, all codes, and all generations of internet users.

“In a very short time, the needs have changed a lot and advertisers today have to distribute and adapt their content to conform to the codes of more and more different platforms. VidMob is the tool that allows you to customize your creative idea so that it resonates best on each of the platforms,” explains Anthony Lamy, Vice-President Europe.

VidMob is recognized as a Certified Creative Marketing Partner of all major digital platforms; including Meta, Pinterest, Snap, Twitter, LinkedIn, Google, YouTube, Amazon, TikTok, Hulu, Reddit. The platform brings informed creative decisions about various components such as colors, logo placement, video length or viewing direction, which, when put together, can increase the impact of a post or a video (the number of clicks, the number of people watching the entire video , etc.). VidMob analyzes the impact of specific content, such as objects, animals, a person’s posture or facial expression on a specific market, to drive sales and build customer loyalty. Pérenne, the platform, allows brands to optimize the effectiveness of their advertising campaigns in real time to ensure a constant optimization of their performance indicators. It provides its customers with the trends that work, connecting brands with content creators and marketing analysts, thus providing the opportunity to maximize ad effectiveness by optimally adapting to different media. Bringing together all stakeholders in the creation process, VidMob puts its large network at the service of large international groups with huge product catalogs, to adapt and personalize their communication to different audiences and markets.

VidMob is designed on the basis of a start-up model and makes the development of its employees one of its priorities. Regularly listed among the “World’s Best Workplaces”VidMob’s philosophy is based on trust, where employees choose where and how they work. The company awards numerous benefits, such as unlimited paid time off, free health insurance, and stock options. By cultivating fairness and equal opportunity, women make up 52% ​​of the company’s workforce worldwide. The environment is welcoming and fosters a culture of diversity, creativity and responsibility. As of 2018, VidMob has supported 85 nonprofit organizations through the VidMob Gives foundation. Today, the company rests on solid foundations and on a maturity acquired through its development in the United States, where the team numbers no less than 300 people.

VIDMOB INVESTS GENEVA

Now present in 12 megapolises on 4 continents, VidMob is expanding its European influence to the United Kingdom, France, Ireland and most recently Switzerland by inaugurating its offices in Geneva. This modern and innovative company is reinvigorating the Geneva landscape by harnessing the region’s potential. The openness that Geneva offers, with its many multinationals and global organizations, allows VidMob to develop fruitful partnerships and associate with exceptional talents. The authenticity and charm of the town of Calvin is a perfect match for the benevolent philosophy of the company. This new headquarters, the first Swiss pied-à-terre, will enable the US platform to continue its expansion by supporting European players in their marketing strategies. Vidmob also recruits for various positions, most notably in Geneva, Paris and London.

Notably, VidMob was named “Best Places to Work” by the magazine in 2022 Proverb and “Best Workplaces for 2020” by Inc.Magazine

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