Digital is an exciting industry and you won’t regret it if you decide to become a freelancer in digital marketing. In a previous article we saw the right questions to ask yourself and what to expect. Now it’s time to take it step by step…
In this article you will learn several steps:
- Develop your skills
- Choose an ideal customer
- Follow blogs
- Create your website
- Building a customer base
- Determine your rate
Develop your skills
While having a degree can be helpful, breaking into digital marketing isn’t necessary. Initiative and experience are the most important things for success. This sector of activity is constantly and very fast evolving. Even if digital isn’t necessarily your specialty, make sure you stay on top of trends and know which skills are in demand.
For example, this training “Develop your business with web marketing” allows you to train in web professions and create an effective digital strategy.
Choose an ideal customer
What kind of customers and/or industries do you prefer to work with? You can choose to only focus on, for example, non-profit organizations. Or you can focus on a specific industry such as software, retail, e-commerce, finance, etc. It’s up to you to find the ideal client.
Practices change regularly in this sector. There are always new updates on tools, social networks, trends. Search engines in particular often change the way they rank websites and some ads become too trusted to succeed.
Experts in the field approach this in two ways:
- They make blogs;
- They follow other professional blogs about their specialty.
Either way, blogs have become spaces to showcase expertise and discuss the latest trends. If you read these blogs regularly, you can stay abreast of changes and discover new opportunities.
Create your website
A great way to get started as a digital marketing freelancer is to create a website. Add your blog to host your articles and demonstrate good SEO practices by optimizing your own website.
You can make sure your website has a lot of great results to increase your brand awareness and visibility in the SERPs. A portfolio that illustrates your work is invaluable to being taken seriously in this industry.
Building a customer base
At first, the task of networking and finding customers can seem daunting. This is also one of the great challenges of freelancing in digital marketing. Here are some tips for finding potential customers:
Start with people you know. The best way to spread the word about a new freelance business is to start with your current network. You may be able to get work directly from them or they may give you referrals for potential clients.
Go through the platforms: these are online job boards for freelancers. If you don’t have solid experience yet, you can find small clients there to start with and continuously increase the level of projects and clients you get. However, keep in mind that these sites charge high fees and commissions, so use them with caution;
Using Facebook Groups : There are many Facebook groups for freelancers. It’s a great place to connect with potential clients and other freelancers to learn about job openings.
Using LinkedIn : Social media is a powerful tool for connecting with potential customers and letting people know how you can help businesses. LinkedIn in particular is considered an important player in France as a professional social network. So learn how to use LinkedIn to find new customers.
Try cold email or cold pitching to potential customers. It’s one of the most traditional methods freelancers use to find work, but it’s still going strong.
Determine your rate
The next is to estimate your freelancing salary and set your rates. There are several ways to structure your pricing model:
- Per hour ;
- Per project;
- Per month ;
- The combination of the three.
Clients will have different needs and expect some flexibility from freelancers when it comes to pricing models (and rates).
Choosing your price is a tricky process as it can affect your traffic and profitability. There are many factors to consider when determining your price, including:
- Your skill level;
- The complexity of your work;
- The availability of competition;
- The nature of your clientele.
Research competitors using channels similar to yours and find out their prices. As a beginner, you can start low to build your reputation and customer base.
But don’t underestimate yourself or your work when reaching out to potential clients, but be careful not to be so rigid when it comes to negotiations, especially in the beginning.
Are you a little lost? Here is an article that will help you understand the pricing of web freelancers.
Becoming a freelancer in the digital marketing industry is an amazing experience. Digital marketers can choose which tasks they want to perform and it is a job that you never tire of.
On the other hand, it is not a job for everyone. To get started as a freelancer, you need to be motivated and have a lot of confidence. If after reading this article you are more excited than ever about becoming a digital marketing freelancer, now is the time. Get started!