DNA- Over the past few weeks, the NFT and the metaverse has spilled the ink… Film, sports, music, art and even politics… no sector resists. By extension, the blockchain gaming sector play to earn (playing to win) is also interesting. Some are certainly still skeptical, but others are passionately embarking on this so-called web3†
It is therefore clear that NFTs are gradually becoming a new way to entertain us. Out of this new way of looking at entertainment follows an ever-increasing engagement of the Web 2 giants for the metaverse. However, in this race, let’s not forget the origin of all these technological innovations. Let’s not lose sight of the essential point that attracts all these large companies: decentralization, that is, the absence of an intermediary.
NFT and metaverse: the stars of the moment in France…
The proof in the past two weeks has been the multitude of news related to the mid-entertainment and the major entertainment industry.
In France, the municipality of Cannes first announces a metaverse for his festival accompanied by NFT of monuments and places of interest of the city. Still in the land of the baguette, during NFT Day 2022, in Paris, Patrick Partouche, president of the Partouche casinos, announcement open to metaverse† Indeed, the group’s 39 branches now accept cryptocurrencies. The gaming company even goes one step further and releases a collection of NFTs called Joker Club.
“This project is the first in a long series to come, new initiatives will follow each other to sustainably support the subsidiary in the ecosystem and create the entertainment of tomorrow. †
…red carpet stars in the United States
Across the Atlantic, NFT and metaverse have become staples of show business. sstars of the night at the Grammy Awardsthey even go as far as making their own movies!
Indeed, Coinbase after planning to list 50 new cryptocurrencies on its exchange, declares to do in the cinema and the launch of the Epee Trilogy † a trilogy featuring the Bored Ape Yacht NFTs†
“Something is definitely brewing. We are making a three part interactive movie featuring BAYCs and their ApeCoin. Come build it with us! †
NFT’s Crazy Video Games
The entertainment industry isn’t alone in chasing NFTs. SEGA this week confirmed to join the race with a new web3 project: the great game† This project will involve developing a metaverse and NFTs for the famous blue hedgehog Sonic. The goal of the franchise is to connect multiple games together. The metaverse then becomes a logical evolution for SEGA. The Super Game initiative is expected to roll out over the next five years. In addition, SEGA plans to develop a new line of cross-platform games.
“It’s a natural extension of the future of gaming that will expand into new areas like cloud gaming and NFTs. We also develop Super Game in which different games can be connected to each other. †
Masayoshi Kikuchi, producer at Sega
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The New Financial Needs of Web Giants
What if NFT and metaverse had then become needs, some sort of new product that the Web 2 giants can no longer ignore? Outgoing Warner Media CEO Jason Kilar agrees. According to him, Hollywood will be the… future blockchain star† Web3 technologies would then be the way to transform the entertainment industry, which is a bit faltering.
NFTs and metaverses would then provide new forms of income, financing and investment. Just like the rise of the DVD and all the technologies that came with it, we can imagine that blockchain technology will accompany new innovations and thus new investments.
† I think it will be a potential wave that will come to Hollywood, the same way the DVD wave came to Hollywood in the 90s.”
Jason Kilar, outgoing CEO of Warner AMedia
Mastercard also confirms this trend, that of an obvious metaverse. It is then up to the company to put its stamp on the metavers. To this end, the payment card company has filed 15 trademark applications related to use cases in the metaverse. The target? Dominate transaction processing within the web3. A new playground for payment giants, the metaverse continues to pull in tirelessly, like NFTs.
From now on, the metaverse must be taken into account
This need to innovate, take into account NFTs and the metaverse Sony and Lego have understood this well. They decide to inject $2 Billion in Epic Games video game development studio and distributor. In this round, Sony and Kirkbi (the company behind Lego) are each betting $1 billion. Also stating in a press release that this investment is important to gain a foothold in the metaverse, they develop:
“As the metaverse evolves, it will change the way people meet, play, work, learn and interact in a 3D virtual world. The LEGO Group and Epic Games will combine their vast experience to ensure that this next iteration of the Internet designed from the ground up with children’s well-being in mind.”
The metaverse here will then be a space intended to protect children’s rights, their privacy and teach them to master the digital experience.
“We announce $2 billion in funding with Sony and KIRKBI to build the future of digital entertainment)”
Tweet from Epic Games
Some are already convinced and won by NFTs
However, some are no longer on their first try in Web 3. This is the case of Adidas, which has been cracking for NFTs since the year 2021. Featuring a three-stripe collection featuring the Bored Ape Yacht Clubthe last few days the sports brand innovate and announce more aim to create multi-chain avatars in collaboration with Ready Player Me company.
These are avatars that you can use from one blockchain to another. The seemingly banal news implies that it will be possible to use a single identity digital for multiple channels. Creating avatars would then be based on the user’s personality. Generated by artificial intelligence, these avatars will naturally wear sneakers with three stripes.
“This is the first brand partnership that pushes the boundaries of the platform, providing generative avatar interoperability with more than 1,500 different metaverse apps and games.”
Ready Player Me
This collaboration therefore confirms that, in addition to the fashion effect, Adidas is interested in the interoperability of the chains, which allows dizzying freedom in the metaverse, not to mention, what makes the nervous system of any approach on the blockchain: the decentralization†
NFT and gaming: the blockchain, the playground par excellence
By decentralization we mean the concept of decentralized finance. More generally, a decentralized communication and exchange system. This therefore implies the absence of intermediaries and the creation of a peer-to-peer system (peer 2 peer), symbol of a direct trading system.
It is this blockchain-specific decentralization that convinced Ubisoft to invest in the web3 sector in 2019. Indeed, after releasing its Raving Rabbids in The Sandbox metaverse, the video game giant is making a new seed round for blockchain games of $60 million to bolster its weight in the ecosystem. He will be the lead investor in White Star’s new Digital Asset Fund.
Video game, blockchain and decentralization then seem to be a super combination, confirmed by Animoca Brands, which continues to weave its web and takes over Eden Gamesvideo game developers to whom we owe games such as: Need for Speed: Porsche Unleashed, F1 Mobile Racing, Mobile Racing, Gear.Club and Test Drive.
Decentralization allows a different contact, a different link with the user interacting directly with the game. Using NFTs in the game, in the gameand of course another system that convinces video games to go to the other side of the web.
Decentralization, the DNA of blockchain
Decentralization is therefore the nervous system of NFTs. It allows direct communication and exchanges. Also, NFTs, the metaverse and decentralized finance give us every possibility to exchange or donate NFTs or even in cryptocurrencies, without an intermediary.
For example, the crypto community has shown great support to the Ukrainian people. Pray 4 Ukraine has once again brought together digital artists this week to raise money in support of the Ukrainian military and civilians. 10,000 NFTs were donated to help the people of Ukraine. Indeed, the donations of this Solidarity NFT will be donated to the humanitarian association come back alive† An alternative method that allows donations to be as efficient as a government, decentralization allows trading.
“Pray4Ukraine’s mission is to show that everyone can help end this war and save countless lives in Ukraine. Digital arts and NFTs provide an alternative method for the crypto community to join a powerful global solidarity movement. †
Statement from the Pay4Ukraine team
The trend has therefore been confirmed this week, and despite a phenomenon that is becoming popular, monopolized by the entertainment and popcorn industry, some do not forget the DNA of NFTs and the metaverse, at the same time symbolizing an expression free from an absence of censorship and exchanges from point A to point B without an intermediary thanks to decentralization† It remains to be seen how the entertainment industry will use this valuable innovation.
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