The internet in immersive mode is becoming more and more popular, even attracting tech giants. Promoters, architects, gamers, artists and luxury brands are already creating the jobs and economy of the future.
Imagine for a moment. Helmet Oculus on the head, after a day of work in the virtual open space of your company (pilot project currently being carried out by Meta), leave the avatars of your colleagues and visualize those of your Facebook friends connected in the common room .
A little shopping with one of them, you step into your favorite fashion store as if you were there yourself, far from the mediocre experience of (forgotten) shopping sites.†trade. Well recommended by a seller metaversebuy a double work jacket, a real one for your days andn face-to-face (concerned)and home) and one for your avatar.
then vwhere are you going both to a session in one of the virtual cinemas nearbybefore Helloer your friendand Dand ddrawnr your helmet after ten hto have of immersion.You have been in direct contact with 20people, visited three different locations, earned 300francs, spent 200, all without leaving your home.
Welcome to the metaverse, the internet of the future.
With the general abolition of distances under helmets Oass, meta want to dive 3billion users in a virtual reality parallel world by 2025. Prediction of the creation of 10†000 jobs, just to build the infrastructure, it drags the giants of technology and entertainment into a global race for skills.
Zurich is currently positioning itself as a hub for mearound the EPFZ, which brings together players such as Meta, Microsoft and even Disney, who open all offices or research centers. The opportunities economic are dizzying for a market that already weighed 500 billion dollars in 2020: the only fashion sector expected 50billion dollars in additional revenue by 2030 in the metavers, according to Morgan Stanley.
… materialized on the blockchain
Aware of the potential, brands are not waiting for Facebook and are already surfing this one fever that has gripped the blockchain for several months. Doorand speak gaming and digital art, a land and real estate madness rages on four leading continents†cryptovoxel† Somnium† And, in particular The sandpit and Decentralland† whose market capitalization has increased.
Despite a less immersive 3D on-screen experience than VR, the best-located plots are picked up at gold price. Sotheby’s there built in the very chic “Voltaire HASrt da strict replica of the London HQ, driving prices up across the board. l’Vaudois entrepreneurSwiss USAcryptocurrencies USAdid plans to rent space for an art gallery in Cryptovoxel. He already notes “a gentrification of certain neighborhoods”†
Shaban Shaame from Geneva, founder ofEverdreamsoften and pioneer of gamingmanaged to find a well located piece of land on The Sandbox for 100†000Swiss francs, thanks to the work of his “gold digger mandfront”, hired for 40% to manage the activity. Due to a lack of immediate availability, the land was excavated on the secondary market, by means of the NFT platform Opensand so forth and negotiated by means ofa Discord chat.
Goal: build a social hubtrue fans can meet, immersed in the game’s heroic fantasy universe “SpEllics by Genesis† from Everdreamsoft. “A place of social exchange that strengthens community ties, gives visibility, and perhaps in the long run a new channel to sell tickets,” pursues Shaban Shaame, who describes the metaverse as “the conquest of new continents”†
“Metaverse construction workers can be found in the web agency setup in the 2000s, when everyone wanted their website.”
Marie Franville, Metaverse Architect, CEO of Nabiya
Snoop Dog, high fashion and casinos
This social hub, which will take place on the plot purchased at a high price, isdrawn through the studio French by architects Nabiyacompany “mstarnative taverns”, says Marie Frhasnville, CEO, who describes himself as a “creator of social experiences”† Amongthe six studios in the world partners of The Sandbox, Nabiya is overwhelmed by the question: “We see Fashion PFP, artists like candy dogggame publishers like atariThe latter is also preparing to launch a Vegas City casino on Decentraland.
Marie Franville has to reject the vast majority of projects and selects hard. “Metaverse construction workers can be found in the web agency setup in the 2000s, when everyone wanted their website.”
Developers, builders, prospectors, NFT antique dealers, 3D or VR sculptors: the list of jobs in the metaverse just keeps growing. “I met someone who somehow throws”HASirbnb cross-mstartaverns, for rentant unused land for temporary activities such as a pop†up store or a crypto art expo,” notes Marie Franville, who says she is waiting for the development of event agencies.starmentielles and “movers”, who will move the structures from one site to another. Fashion designers, legal specialists can soon be active in virtual worlds invaded through the sales professions.
Two key factors:
This one far with whomcan decentralized withstand the Facebook steamroller? Nicolas Sierro, Swiss-speaking veteran of the gamingsays he envisions “the coexistence of one or two large realistic metaverses, with more personalized universes for communities such as gamesars or comic book lovers for example»†
“An avatar or NFT asset purchased by a user should be usable in different metaverses. For the time being, the lack of standards remains an obstacle.
Swiss Crypto Cat, entrepreneur
He quoted second Lifethe first large-scale test of a concept by mein the 2000s. “Companies positioned themselves in particular Cisco or Swisscom† I remember walking into a Swisscom booth in Second Life and sending a text that actually arrived.” A social experiment that could not resist the arrival of Facebook and that could breathe new life into the California giant fifteen years later.
Swisscryptocurrencies USAat, which is starting his company to create virtual worlds, remains cautious about the ability of blockchain metaverses to survive the Facebook wave. He believes the drivers for large-scale adoption will be”a content creation easy for users”, but also the hardware (accessibility of VR headsets), and especially the interoperability of worlds: “An avatar or NFT item purchased by a user must be usable in bysmstardifferent sides. For the time being, the lack of standards remains an obstacle.
Joan Plancade is an economic and investigative journalist for Bilan, a critical observer of the Swiss and international tech scene. He is interested in fundamental trends that are reshaping the economy and society.
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