Versatility, an essential quality for practicing in the digital world
To meet the needs of companies in the midst of digital transformation, versatility is a quality valued by recruiters. It promotes good collaboration between expert profiles and enables digital professionals to carry out diverse missions. The importance of multi-competence schools specializing in digital, such as ECITV, have understood this well. Thus, the great web, digital and audiovisual school relies on multidisciplinary education to make its students versatile and operational. To understand the issues behind the notion of versatility, we interviewed Yoann Barrier, director of the ECITV.
An important quality for leading digital projects
Digital implies constant change, be it technological developments or changes within the professions that make up the sector. It is these changes that contribute to the digital transformation of companies. To meet the demands of the environment, versatility is therefore an essential element for digital professionals.
This quality requires having knowledge in multiple areas, to collaborate and work in the same direction. In this regard, Yoann Barrier emphasizes: “when we observe the reality on the ground, a project manager, whether in digital or audiovisual, must be multi-skilled. Especially because he will have to enter into a daily dialogue with developers or even graphic designers, employees who have a specific language for their profession. †
Versatility allows to maintain interdependence between these different professions and facilitate collaboration between teams. In this case, it seems fundamental to formulate an effective strategy to execute a digital project. Moreover, it gives a project manager a certain legitimacy and assures him of being a good manager.
The Importance of Cultivating Multiple Skills
Versatility is undeniably linked to the notion of flexibility, both of which are at the heart of business challenges. It can thus support the development of new professional skills, and at the same time the permanent renewal of knowledge with which professionals have to conform to the practice in the digital world, with the aim of anticipating professional changes. “To integrate the digital sector, it is essential to be able to train yourself and to put the evolution of technologies in perspective”emphasizes Yoann Barrier.
Digital professions are evolving with these innovations and other professions are likely to emerge, some of which span areas such as marketing, communications and digital. Some functions also arise from the specific needs of the sector, which is why it is important to bet on versatility, without abandoning technical specialization.
The importance of cross-functional skills to meet the needs of digital businesses
In order to forge the versatility of its students, the ECITV offers a hybrid and multidisciplinary training, with a changing rhythm, which allows to develop cross-functional skills and understand the realities on the ground.
A hybrid training to acquire transversal skills
The ECITV was created by observing the developments in the sector. The school has thus based its DNA on the convergence of two sectors of activity that are now inseparable: the web and the audiovisual sector. “With the rise of social networks, video has become an essential element, a multiplier of engagement, and fully integrated into digital, the director analyzes. We believe that a student in digital, who does not know how to tame the video channel, be it in culture or engineering, will not be able to build a viable communication strategy. †
The ECITV offers trainees a hybrid training consisting of courses and programs that combine both web and audiovisual. The school allows its students to develop skills in these two areas and gives them the opportunity to later specialize in digital or audiovisual.
A bachelor’s cycle and three master’s programs are offered:
Diploma and professional courses
For the principal, the aim of the school is to help students succeed in their professional integration. “The promise we make to our students is to ensure that they find a paid job. We build our pedagogy from this. † The ECITV courses are thus based on learning linked to the construction of concrete projects and are delivered by experts in the sector, corresponding to the skills that employers are looking for. The various study programs are accessible in a studyable manner, and more recently from the first year of the bachelor’s programme.
“It is the missions in companies that make what the students will become and also enable them to understand the field and refine their orientation choice.† We regularly meet with teachers and managers, who provide us with feedback on students’ skills, with the aim of improving courses to better meet the needs of the industry. † At the end of their course within the ECITV, students benefit from RNCP-certified degrees of level 5, 6 and 7 according to the training (equivalent from bac+3 to bac+5).
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