Many people nowadays swear by online trading. E-commerce, because that’s what it’s all about, has succeeded in giving it a new vitality through the dematerialization of commerce. To the point where training in this innovative field is to ensure a bright professional future.
And it is for this reason that many are wondering what training to take to become a specialist in this sector.
Discover everything there is to know about digital commerce and the various courses.
Overview of the different branches of e-commerce
E-commerce or electronic commerce can be defined by making distance purchases over the internet† The purchase can be made through all digital and/or digital channels out there. Be it through phones, computers, tablets, etc. There are different types of e-commerce. We can quote:
- B2B (Company to company) linking two companies doing business;
- B2C (consumer market), this is a company that sells its products and services to consumers;
- The C2B (Consumer-to-Business), in this case it is the consumer who is in the situation of the seller and the buyer’s company;
- The C2C (Consumer-to-Consumer), here it is when a consumer sells to another consumer.
Becoming an e-commerce specialist: what are the benefits?
Thanks to digitalisation, a new world is opening up for merchants, enabling them to reach a wider audience and diversify their distribution channel. E-commerce enables merchants who previously had to work with very complex and very expensive resources Connect with its target audience 24 hours a day, every day of the week†
In addition, with e-commerce you can not only make huge profits by improving your margin, but also have a clear view of your accounting. Given this fact, individuals and major retailers are constantly recruiting e-commerce specialists to increase their sales.
On the other hand, it is important to add that e-commerce significantly improves customer service thanks to the information collected about it. As a result, Taking an e-commerce course is learning how to manage a clientele and reputation of an online business, create websites, SEO, marketing strategy, etc. Basically, it means being competent in all areas where companies lack manpower.
What are the ecommerce courses?
The e-commerce environment brings together a large number of professions whose entry, like any profession, is subject to training, so that you have the skills necessary for the job market. The courses you can take if you want to specialize in e-commerce are:
- BTS NDRC (Negotiating and digitizing the customer relationship);
- The BTS MCO (Operational Commercial Management);
- BTS CI (International trade) ;
- the ENG (Technical Marketing).
These trainings give you the opportunity to deal directly and effectively with customers. You will learn all loyalty methods and customer satisfaction† In addition, a training in digital marketing will help you save money and make it easier for you to open up to the international market. However, it is necessary to specify that entry into any of the e-commerce industry’s specializations requires prior training in commerce, sales, and marketing.
What job can you expect after training in e-commerce?
Ecommerce training gives you the opportunity to gain entry into a wide variety of professions. You can become an ecommerce manager, a marketing manager, a project director, a digital or digital project manager, a digital marketing consultant, etc.† It is important to note that while it is true that all of these professions are open to those who have survived ecommerce training, your specialization in any of these many professions will be based only on the skills you have developed during your training.
Where do you get your training in e-commerce?
If we agree that e-commerce training is ideal for someone who wants to improve these future prospects, then the question that needs to be asked now is where to find good e-commerce training. Admittedly, many young e-merchants now offer e-commerce training on the networks. However, the extensive knowledge required in this area makes it wise for you to choose a platform or school site for your online training, with extensive knowledge of web marketing and e-commerce.
Who can take an e-commerce training?
E-commerce training starts from bac+2† Thus, you can get your pro-ecommerce license very early on for those who want a direct specialization or bachelor’s degree in digital marketing. Still, it’s not uncommon to find schools or training centers that offer training that only takes your marketing knowledge into account. A bac+3 is enough to do any of the many web marketing professions.
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