So there really is a “Crypto Fashion Week”, and it is already in its 3rd edition! This happened last Friday, March 18, in digital mode, of course, and in 3D, themed around the aquatic universe. A true pioneer of haute couture in the metaverse, Lebanese designer Rami Kadi was present at this event that extends the present into the future, opening unlimited perspectives to dreamers and speculators alike. In collaboration with digital clothing production house DressX, Rami Kadi created a digital version of the Mermaid dress from his Spring-Summer 2022 collection “Lucid Algorythms” for the occasion. This collection already foreshadowed his brand’s entry into augmented reality and the NFT market. The designer also gave a talk, as part of Crypto Fashion Week, on the theme of “Designing for Digital Spaces” hosted by the messaging application Telegram.
And because a model was needed to present this exceptional dress, Rami Kadi chose to dress the avatar of Lady Phe0nix, curator of contemporary digital art and passionate producer of works at the intersection of art and technology, which she promotes through her Universe Contemporary virtual gallery, which also hosts Crypto Fashion Week.
Light suits… literally
For those who are still wondering what the point of a virtual garment is, a look at DressX’s digital sewing workshops, which offer to dress your avatars in all circumstances, is a must. This company takes the principle that “one of the main factors of pollution is the overproduction and overconsumption of fashion items and the use of synthetic fibers” and wants to show that “some clothes can only exist in their digital version”. DressX strives to create the clothing of the future, which eliminates waste and chemicals from textile production and minimizes the ecological footprint on the environment. Clothes that you will only wear on your digital adventures, be it in the metaverse or in more trivial circumstances like Zoom meetings or other similar occasions. “Buy no less, buy digital fashion,” hammers the slogan of this avant-garde house that, as one will understand, distracts consumers from material purchases by creating clothes of light for them – literally.
Goodwill ambassador of the United Nations Environment Program (UNEP) for sustainable fashion in Western Asia, the fashion house Rami Kadi could not help but be seduced by these arguments which, moreover, transport it directly to augmented reality. Rami Kadi’s Mermaid Violet Ocean Gown, embroidered with sequins and pearls, was auctioned off Friday evening as NFT on the Foundation’s website (https://foundation.app/collection/cfw22-dressx). Foundation is a platform that aims to “build a new creative economy, a world where creators can use the Ethereum blockchain to value their work in whole new ways and build stronger connections with the people who support them”. “By purchasing this Rami Kadi NFT Mermaid Dress, you get the chance to dress your avatars with a rare digitally created model, which is also physically available as part of the Rami Kadi Spring-Summer 2022 collection,” says the fashion house. This process prepares us to reinvent ourselves, even multiplying ourselves through the avatars that will represent us in our digital lives. You might as well go haute couture, and as much as you can, in Rami Kadi, whose ease of evolving in this new field of research is fascinating.
So there really is a “Crypto Fashion Week”, and it is already in its 3rd edition! This happened last Friday, March 18, in digital mode, of course, and in 3D, themed around the aquatic universe. A true pioneer of haute couture in the metaverse, the Lebanese designer Rami Kadi attended this event that transformed the present in the…