E-commerce solutions to distribute your product catalog across all channels

More and more brands are embarking on e-commerce and want to develop their online offerings, but often lack solutions to distribute their product catalogs. To solve this problem, there are specialized tools, such as e-commerce flow managers or PIM (Product Information Management) solutions.

The different distribution channels

To get started with e-commerce, you must first define the distribution channels you want to reach. There are 3 different channels, each with advantages and disadvantages.

Marketplaces

Going through marketplaces to distribute your product catalog can be beneficial as you benefit from the visibility of the respective platforms and don’t have to manage payments or site maintenance. However, despite a relatively low entry-level price, be aware that marketplaces allow little customization and often impose strong competition. You should also consider the applied commission fees.

Among the most popular marketplaces in France are Amazon, eBay, Rakuten, Cdiscount, Fnac Darty, AliExpress, and Rue du Commerce.

Social networks

In recent years, social networks have developed spaces dedicated to e-commerce, to promote and sell products directly from the platforms. Specially developed on Instagram and Facebook, this concept allows you to highlight your products on your profile, while giving internet users the opportunity to buy them directly. However, it is difficult to stand out on social networks and paid advertising is often the best solution to successfully place your products at the top of the Shopping tab.

Ecommerce Sites

Personal e-commerce sites allow you to manage everything yourself, without going through external service providers or platforms. They give you full control over your brand image and your pricing, but it takes time and money. You have to take into account the costs of creation and maintenance, the difficulty of being referred, as well as the overall management of payments and shipments.

Use an ecommerce feed manager

Designed to manage catalog tracking, order centralization, price optimization or even inventory management, e-commerce flow managers enable the multi-channel distribution of product catalogs. Indeed, these platforms aim to help you develop your product catalogs on the major online sales channels. Your products are therefore easily accessible on the largest social networks and marketplaces: Amazon, eBay, Facebook, Google, etc. Some data on the product sheets are automatically updated according to the channels: stock, price or export.

By using this type of platform you save time when putting products online, but you also don’t forget an important channel. Most e-commerce feed managers also offer marketing campaign features to give adequate visibility to each of your products, across all channels.

Consider PIM Solutions

With PIM software, you can centralize the management of all your products in a single interface, to manage their distribution across all sales channels, such as e-commerce sites or marketplaces. The main purpose of these PIM solutions is to save you time in managing product data and to optimize omnichannel operations. This software is often associated with DAM (Digital Asset Management) solutions, which manage all the media associated with the products: photos, videos or even sounds. These solutions make it easier to put your products online on the different channels, as they automate the processing of certain necessary steps, such as adjusting the images to the correct formats according to the platforms.

You have the option to link your PIM solution to your CMS or your e-commerce platform (WordPress, Shopify, PrestaShop, etc.), but also to your business software (CRM and ERP).

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