Creating the impact business status, a “shift” to a new model of capitalism

Posted on February 11, 2022

The committed bosses who signed the “Manifesto for the economy of tomorrow”, including Maif, the Le Bon Coin group and even La Ruche qui dit oui, are campaigning for the creation of an impact statute, both more restrictive and with counterparties such as tax cuts , easier access to public procurement or public funding. For example, 50,000 “impact companies” could be created by 2027.

It is now possible to continue by creating a status” impact business, launched the entrepreneurs and leaders of the Impact France movement on the occasion of the presentation of their proposals for the presidential elections in April. This status would thus distinguish “companies whose model is fully focused on the positive impact and the solution of major social and/or ecological challenges, thus making a concrete contribution to the quest for the common good“, specify the nearly 2000 signatories of the “Manifesto for the economy of tomorrow”, including Maif, the Le Bon Coin group or even La Ruche who says yes. The goal of the committed bosses would be to 50,000 “companies with a positive create impact” ” for society in 2027, inspired by “mission-based companies”.

Impact companies are basically an extension of mission-based companies created by the Pacte Act of 2019. Entrepreneurs remember that”all companies can pursue a chosen social and/or ecological mission by adopting the quality of a company ‘with a mission’They can also apply for the approval of the “Social Utility Solidarity Company” (ESUS) granted to companies in the social and solidarity economy. It facilitates access to financing for solidarity savings, but “it is purely declarative, it does not involve any control or sanction, nor does it offer any counterpartiessaid Jean Moreau, Co-President of Impact France.

A VAT rate at the lower rate

The purpose of the status of “impact companies” is thus to create “a more restrictive label, but also to provide it with strong counterparts”, says Jean Moreau. In particular, the movement advocates better access to public funding, but also public procurement, with 10% of each public contract set aside for them.

The movement also advocates the granting of “transition cheques”: they would make it possible to “finance investments (purchases, services, training actions) that contribute to accelerating the company’s environmental and social transition”. The movement also demands that “20% of tax credits for innovation (CII) and tax credits for research (CIR) be spent on environmental and/or social innovation and that all CII and CIR are subject to environmental and social obligations”.

No tax benefits today

These committed companies would also benefit from tax relief, in particular a reduced corporate tax rate. Otherwise, “we propose to lower the VAT rates currently applicable to food and non-food products from the organic, fair trade, reused and produced in Europe sectors to the lower rateIn France, the standard VAT rate is set at 20%, the intermediate rate at 10% and the reduced rate reserved for “essential foodstuffs” is reduced to 5.5%.

Mission-based companies do not benefit from tax relief. The Bris Rocher report, commissioned by Bercy to assess the effects of the Pacte Act, makes 14 recommendations to promote this new form of capitalism, but no tax incentive is included. †If the enthusiasm for these new governance models was high, there would not have been a frank and massive shift towards them“, tempers the report published last October.”Few medium-sized companies or large groups have taken the step of becoming a company with a mission, and while half of CAC 40 companies have defined their raison d’être, few have incorporated it into their statutes.“, the research further qualifies. With counterparties, such as those proposed by the Impact movement, creating the status of impact companies could facilitate this shift. In any case, the proposals were “well received“, and especially by presidential candidates, assures Jean Moreau.

Mathilde Golla @Mathgolla

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