Your school is quite new. It has established itself directly on 3 campuses in France. Is it to cater to more and more interested students or to cater to the market that needs competent graduates in the field?
“Magnum Institute has expanded rapidly into the Next-U Education campuses in Lyon, Paris and Bordeaux due to strong growth in the wine and spirits market and the increased need to revitalize the industry.
For more than 10 years, the Next-U group has proven expertise in commerce and digital marketing. Based on its experience and its network of partner companies, the school relies on feedback from wine industry to offer training courses that meet the specific needs of this market.
Magnum Institute is training today versatile profiles mastering the aspects of commerce, marketing and management mixed with digital skills through the product knowledge at the heart of learning. These profiles stand out today as the essential actors of tomorrow to achieve the objectives of companies in the sector, both in the national scene ThatInternational†
Should we really be afraid of competition from China and the United States? How do you prepare your students for this?
“China and the United States have become major competitors in the field of” wine export, particularly with the production of Napa Valley wines. Demand diversifies and increases the appeal of foreign wines. However, these countries also remain very large consumers in terms of volume and value of french wines† In addition, as part of the education program of the Magnum Institute, our students go abroad for 2 months each year (United States, Portugal, South America, etc.) to develop their knowledge of the international market and to respond to new competition problems†
This learning, which allows students to discover the codes and specificities of the different markets, is a great asset for their employability.”
THE orientation fair you should not miss
We give you an appointment on the Studyrama virtual scholarship for wine education and professions to find the education of your dreams!
You will meet experts, professionals and young graduates to discuss your future career. It is also a unique opportunity to get to know the many professions out there (winemaker, oenologist, sommelier, cooper, etc.) and to ask your questions during e-conferences.
Which professions will be most attracted in the coming years? That of production or management and sales?
“All these companies correlate with each other and create real synergy and demand. The production jobs are also driven to innovate such as those in sales management. The wine industry recruiters are now looking for versatile profiles who can understand the company as a whole, from production to sales, including marketing strategy. All major industry players must respond today to the new challenges associated with the rise in power of international competition by adapting its strategy, especially on the digital side. To do this, the massive recruitment of profiles trained in jobs of tomorrow turns out to be important.”
How does your school want to train the professionals of tomorrow?
“The Magnum Institute school educates its students around 3 key pillars essential to today’s professional world:
innovative education that combines theory and practice: courses taught by industry professionals with a current and concrete vision of the market, group and individual projects rich in learning and visits/tastings in the field. The training is given on a work-study basis from the 3and years to quickly demonstrate significant business experience.
national and international mobility with a 2 month cycle abroad every year in countries with a strong educational interest (strong culture of wines and spirits).
offered a specialization around the digitization of the sector to stimulate the market and provide a strong added value to hiring.
This education enables our students to acquire a know-how, a know-how and a formidable adaptability in company.”
Is eco-responsibility part of your classes?
“L”ecological responsibility is today essential to the learning we provide due to the continuous evolution of environmental standards and the impact of organic wines on today’s consumers. The education of the Magnum Institute offers courses on innovation techniques and sustainable marketing.”