Coca-Cola, Betclic and World Rugby among the newest partners announced for Global Sports Week 2022

Two weeks before the Gathering of the Year for the Global Sports Economy, Global Sports Week (GSW) has confirmed the arrival of Coca-Cola, Betclic, Intel, Tezos, CNOSF and World Rugby within its coalition of partner organizations attending the 2022 edition . of the international forum.

Coca-Cola joins the GSWParis for the first time as an associated partner, to showcase its work and commitments focused on the mental health of athletes as part of its new global campaign for its sports drink Powerade: ‘PAUSE IS POWER’.

The most famous brand in the world is joined by Betclic, the French sports betting provider, who will also become Presenting Partner of the Solutions Square, the exhibition space of the Accor Arena where the very first official selection of solutions innovations from Global Sports Week will take place .

A platform to promote social impact through sport

Betclic CEO Nicolas Béraud will be one of the speakers at Global Sports Week 2022, taking place from 9 to 13 May, which will provide players in the global sports ecosystem with a platform to announce and present their projects and initiatives with social impact . , in and through sports.

In the run-up to the 2024 Olympics, the CNOSF (Comité National Olympique et Sportif Français) will also become an associate partner of Global Sports Week, while the technology company and TOP Olympic and Paralympic sponsor, Intel, and the blockchain platform Tezos join GSWP is ‘Corporate Partners’. ‘ for the 2022 edition of the International Forum.

World Rugby is entering the GSW for the first time and has joined an already impressive list of international sports organizations in the ‘Proud Supporters’ category. This commitment marks the launch of their ‘Environmental Strategy 2030’ and is in line with the prospect of the Rugby World Cup 2023 to take place in France next year. The Fédération Internationale Equestre (FEI), the international governing body for equestrian sports, is also joining the GSW for the first time as a ‘Proud Supporter’.

The two international federations join the BWF, World Athletics, IPC, ITTF, FIVB/Volleyball World, FIBA, WFSGI, UN Women and UNESCO as co-creators of the editorial program for this third edition, which will be structured around the central theme: Better VS Bigger – “How to reconcile growth and responsibility in the sports industry?”.

In the ‘Official Media Partner’ category, the GSWParis 2022 announces the arrival of BFM Business, the number 1 media for eco- and financial information in France, and Getty Images, the photo agency for the biggest sporting events in the world.

A total of 60 partners* will participate in Global Sports Week 2022, which starts on Monday 9 May with an opening night at the Hôtel de Ville in Paris, followed by two days of in-person events at the Accor Arena in Paris, as well as a one-day rally broadcast live from the LA84 Foundation in Los Angeles.

Noémie Claret, General Manager of GSW, said : “We are very pleased to see our cohort of partners grow stronger and more extensive year after year. It contains for us an incredible sample of the most active and influential players in the global sports economy today.

We are grateful to all our partners for their support in creating this event, which aims to: vsbuilding a new future for sport at the intersection of business and social issues

Strategic partnership with ISPO

Global Sports Week also today announced a unique strategic partnership with ISPO – the leading international network for professionals and experts in consumer sports, whose platform was launched in 1970 and includes the world’s largest cross-segment shows. ISPO Beijing, ISPO Shanghai, OutDoor by ISPO and ISPO Munich, which attracts up to 85,000 international visitors per year.

This new agreement brings together the two event platforms serving the global sports economy, the most important in Europe, and aims to facilitate the sharing of knowledge across the sector, to promote the evolution of sport as a positive force for society in this new digital age.

The partnership will focus on the editorial integration of the GSWParis and ISPO Munich events, cross-promotion opportunities and the development of additional opportunities for participants in both events – which take place each year in the spring and fall respectively. The partnership thus provides community members of the two events with continuity in the exchanges and a better overview of key global trends during this period of major transformation for the industry.

Tobias Gröber, head of the ISPO group, said : “Our common goal is to accelerate the evolution of sport’s place in the world and to tap into the power of sport as a vehicle for change, whether in its impact on individual well-being, society or the environment. †

It is today a unique offer and a real invitation to the entire sports ecosystem.

Leave a Comment