Accenture wants to prepare companies for ‘metaverse revolution’

Accenture is strongly committed to the rise of the “metaverse”, a concept that is still vague, but which the consultancy giant places in the continuity of the digital transformation as companies and the economy in general have been experiencing for decades. Unsurprisingly, it forms the core of its annual “Tech Vision” report, which combines the expertise of Accenture Research and Accenture Labs and is based, among other things, on a survey of 4,600 senior executives and 25,000 consumers in 35 countries and 25 industries.

In short, Accenture sees the arrival of the metaverse as a major upheaval to come, of the same magnitude as the rise of the Internet in the 1990s. And if it is still very early and its impact will not necessarily be felt in years to come. , technological building blocks that will form the basis are already there. These are technologies that are already known to us, such as digital twins, virtual and augmented reality, blockchain, 5G or the Internet of Things.

A new entity focused on the “metaverse continuum”…
Accenture brings them together in a single “metaverse continuum,” which he believes will fundamentally change the way companies operate. Proof that it takes the subject seriously, a new dedicated entity called Accenture Metaverse Continuum Business Group has been created. “We want to have dedicated skills for the metaverse, with specialists focusing solely on that,” explains to L’Usine Digitale Christophe Jeantet, Executive Director of Accenture Technology France. The structure is currently being created at global level, but will eventually be adopted at European and national level.

This “Metaverse Continuum” division is modeled after the approximately ten Accenture entities dedicated to specific platforms (AWS, Microsoft, SAP, Oracle, ServiceNow, etc.), but is unique because of the transversal nature of the metaverse and thus of the specialties It covers. “It started with our strategy consultants, but it also involves Accenture Interactive, Accenture Technology and Accenture Operations.continues Christophe Jeantet† We are fortunate to already have the skillset for the technologies underpinning the metaverse, from real-time 3D to blockchain and cybersecurity.”

The consultancy will also engage in targeted acquisitions to accelerate on technologies or platforms it may lack. “On March 1, we completed the acquisition of the German company Umlaut, a specialist in digital twins”, gives Christophe Jeantet as an example Others will follow, always with a focus on talent. In October 2021, Accenture CEO Julie Sweet revealed that her company had hired more than 125,000 people in 12 months, outfitted itself with 60,000 Meta Quest 2 virtual reality headsets and had access to a virtual collaborative space called the “Near Floor.” “.

…In response to customer demand
A practical application that makes it possible to respond better to the questions of the partners. “We have received many requests from our customers, who are rightly curious about this new paradigm.emphasizes Christophe Jeantet. It is clear that we are only at the beginning, we do not have the answer to everything. But we do a lot of proof-of-concept and demonstrations so they can have real-world examples of the potential of these technologies.” For example, this could be the fact that you project yourself in an immersive way in the digital twin of an industrial production line.

Accenture also evokes the experimentation of Nike or Gucci with the sale of virtual goods and underlines the emergence of a category of companies called “leapfroggers” that have rapidly adopted new technologies to adapt to the pandemic and as a result report that performance four to five times better than their competitors in 2021. This is the message that emerges from this research: as was the case for e-commerce, the next phase of digital transformation will erode certain competitive advantages and open opportunities for companies that are agile are enough to stay ahead of their rivals.

Julien Bergounhoux


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