Everything you need to know about Decentraland’s upcoming Metaverse Fashion Week

Virtual reality platform Decentraland continues preparations for the launch of Metaverse Fashion Week, which will take place from March 24-27. For four days, Decentraland will host runway shows, fashion experiences, pop-up stores and after-parties featuring digital and wearable creations from top designers.

The fashion industry as a whole has steadily increased its presence in metaverse over the past few years. The magnitude of this upcoming Virtual Fashion Week shows how much fashion brands believe in this new market.

“Fashion and high fashion are nothing new to the metaverse,” Sam Hamilton, creative director of the Decentraland Foundation, said in a statement. “Decentraland has been at the forefront of rare and in-demand digital fashion since the launch of avatar wearables in 2020. Since then, creators have pushed the technical and stylistic boundaries of Decentraland wearables, creating a thriving economy with more than $1 million worth of avatar wearables. sale last year.”

The luxury sector at the rendezvous

In Decentraland’s all-new Luxury Fashion District, the non-fungible token (NFT) marketplace UNXD and Vogue Arabia will feature runway shows from some of the industry’s leading fashion brands. Dolce & Gabbana, Dundas and Etro are part of the program, along with digital fashion brands such as The Manufacturer and a selection of newer designers who will make their virtual fashion debuts.

To kick off the event, Selfridges is unveiling its metaverse flagship store on the site, alongside an immersive experience by Paco Rabanne and Victor Vasarely. The virtual shopping district is already home to outlets and activities for several top brands such as Tommy Hilfiger, Elie Saab and Franck Muller, as well as stores to shop DressX’s collaboration with Merts Otsamo and Nicholas’ White Rabbit NFT line. Chinese fashion designer Guo Pei will add his name to the event by presenting a sensory experience in collaboration with UNXD.

A cohort of immersive experiences, marketplaces and activations

In addition to the many parades and collections for sale, Decentraland’s activities will be present in almost the entire virtual world. Charli Cohen’s Electric/City Experience, an online world inspired by the creator’s Pokémon collection, will be available to the public, as will Metaparty’s Community Precinct, featuring mini-games and a pop-up museum. photographers are on display.

A number of digital organizations have also sponsored certain creators to appear in their specialty areas. NFT Rarible Marketplace will sponsor Designer Street in Decentraland, a zone for emerging streetwear designers and exclusive apparel from brands such as The Manufacturer, Perry Ellis, Fresh Couture and Placebo. Dragon City will showcase a selection of Asian designers and brands in its virtual space, while the Metaloop by Kollectiff area will host fashion shows from brands such as Cider, Anrealage and 8sian.

Art and film will also play an important role during the event and will be primarily housed in the CashLabs art gallery and screening room, which will host a number of exhibitions by renowned artists. In the virtual space, a dedicated cinema will show fashion films from brands such as Chanel and Maison Lanvin, while the CashLabs team will hold several fashion talks with industry experts.

Finally, after-show parties are hosted every day by Dolce & Gabbana, Faith Connexion and Faith Tribe x Blondish, echoing fashion week’s classic programs.

This article originally appeared on FashionUnited.com. It was translated into French and edited by Julia Garel.

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