Teleworking means we can work anywhere in the world. But is there a place where we can feel at home? Recently, a new company created the “Figment Country Club”, a virtual country where people feel at home wherever they are. canine lowfounder and chairman of figuresays he wants to fight the epidemic of loneliness.
Even before the Covid-19 pandemic accelerated the fragmentation of society into even smaller, secluded groups, we were much more isolated than we were a decade or two ago. Telecommuting has become commonplace as telecommuters opt for leisure time activities from home and reduce their contact with the community around them.
The large community is no longer a source of commitment. Smaller interest groups can step in to replace this link once provided by city centers and residents’ associations.
When people can meet their colleagues in the cloud, physical location becomes irrelevant. This is exactly the purpose of the Figment Country Club.
The Figment Country Club is a virtual club open to all citizens of the world. It is a home for those who have opted for a nomadic lifestyle. This cloud-based country can be accessed anywhere, anytime. All you need is an internet connection.
The Figment Citizenship NFT is the unique digital identity that unlocks access to Country Club spaces. Currently, this non-fungible citizenship token can be purchased for 0.5 ETH.
For example, the private club Soho House, which exists in Europe, North America and Asia, positions itself as a community of creatives. Members can access Soho House locations in their area and, depending on their membership type, anywhere in the world.
Although the infrastructure (restaurants, bars, swimming pools…) of Soho House is very similar to that of other private clubs, the Soho brand is aimed at those active in the creative industry and has become popular among young members between 20 and 30 years old.
The creation economy
Among these young people, many participate in what is now called the creator economy, a segment that continues to grow, especially since the Internet has democratized the ways of creating and distributing artistic works.
This booming economy, made up of companies owned by content creators and others, has become one of the driving forces of the Internet. As social media influencers lead the way in this economy, millions of others are inventing new ways to create and monetize their creations.
The creative economy has paved the way for what is known as the ‘passion economy’, a growing industry whose participants want to make money doing what they love.
In more pragmatic times, most people believed that only a few lucky and talented individuals would be able to earn a decent living from their passions. Today, the internet has removed the brakes and a free arena has emerged where creators try to discover more innovative ways to monetize what they have to offer, then compete with each other for attention.
Follow your passions
Digital platforms like Patreon and Substack now allow creators to build an audience of fans willing to pay for what they offer, while streaming and video chat have expanded the reach of educators and experts outside their region.
All of this has led to an unprecedented enthusiasm for creation, not only among individuals who control their contributions, but also among companies for which creation is either a marketing tool, a product in its own right, or both at once. In this scenario, the creator is a resource that can be used, either through recruiting or outsourcing. Content employees mainly complain about the unreasonable workload and unrealistic expectations of their employers.
It is therefore not surprising that makers now see participation in the property economy as the solution to their problems. In the economics of property, the participants in the system also have a share in it. Giving employees the option to buy stocks is one of the most common examples of how this economy works.
Blockchain technology offers new ways to participate in the real estate economy. Some creators are opting for non-fungible tokens (NFTs) as a way to distribute and monetize their work, while avoiding hurdles and middlemen such as publishers.
A unique design
Designed by Czech designers Spacemakers, the Czech Club is one of Figment’s pilot Country Clubs within the Cloud. Located on Gather Town, an interactive proximity-focused platform, this club, born out of Figment’s collaboration with Spacemakers, has pushed the boundaries of uninspiring meeting spaces. He transformed them into human and creative places that encouraged interaction, exploration and imagination.
The Czech club is characterized by the design of the country, inspired by Bauhaus functionality and modern trends, and is characterized by clean lines and simplicity. Figment’s first Country Club embodies multiculturalism, wealth steeped in history and a vision for the future that redefines a new era of design.
The Czech club offers 5 different environments: a meeting room, a coworking space, an auditorium that can accommodate up to 300 users and a Zen garden that connects all these spaces, with smaller rooms for meetings. Figment Country Club plans to launch an Indian club and a Spanish club, which will be designed by Architecture for Dialogue and Estudio Brava respectively.
Teleworking: what is possible in the cloud?
Figment’s cultural events program will feature both casual fireside chats and large Q&A sessions on topics ranging from Web3 to smart cities to the launch of NFT collections. Figment will also offer daily virtual coworking sessions, giving citizens the opportunity to interact, engage and maximize their productivity. Each Country Club will display its own selection of NFTs, giving citizens the opportunity to learn and start collecting.
Outside of the metaverse, citizens of Figment will also have access to the physical embassies. The club’s first embassy will open in Singapore this year, but more locations will be announced soon.
Using blockchain technology, Figment citizens can vote on important decisions, including expansion plans. In this way, they can take advantage of the growth of this cloud-based country.
While the NFT industry is still in its “experimental phase”, we believe that greater accessibility, lower transaction costs and broader use cases will lead to a thriving and sustainable NFT ecosystem.
The world is changing very quickly and with telecommuting people are often at home, which means that they are no longer connected to the community. However, having a home in the cloud allows them to communicate with each other and virtually meet people from all over the world. All this gives a new meaning to the word ‘home’.
About the author
Fang Low is the founder and president of Figment, as well as a “Serial entrepreneur” based in Singapore.
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