New adventure in ZIBS Metaverse Campus

HAINING, China–(BUSINESS WIREZhejiang University International Business School (ZIBS) has officially launched its Metaverse campus! Academics, business leaders and experts from around the world gathered to celebrate and witness this amazing achievement.

During the event, Professor SE Lianzhen, vice president of Zhejiang University; Lecturer Ben Shenglin, dean of ZIBS; Lecturer HAN Seung-soPresident of the 56th Session of the United Nations General Assembly and CAI JinExecutive Director and Co-CEO of Sing Tao News Corporation Limited, delivered a keynote speech to the public.

Giuliano Nocicvice-rector of the Politecnico di Milano; Fiona DevinDirector of Alliance Manchester Business School, University of Manchester; John Finchdirector of the Adam Smith Business School, University of Glasgow; Jose M. Martinez-SierraGeneral Director of the UPF Barcelona School of Management; Alvin GraylinThe Chinese chairman of HTC, as well as other business leaders and experts attended the event.

“Universities today are faced with new challenges and opportunities. Online education has become a leading trend in the development of education, and Zhejiang University hopes to explore the construction of the Metaverse campus through advanced technology, bringing a range of immersive technologies represented by the reality in the higher education classroom, bringing improve authenticity and interactivity of student learning processes and promote higher education and teaching quality to new heights. † HE Lianzhen, Vice President of Zhejiang University

“The search for metaverse applications is experiencing a new wave of enthusiasm around the world. Higher education institutions should be future-oriented, seize opportunities and embrace the metaverse with a positive and open attitude. From the perspective of system platform, educational organization or teaching resources, will enable education to shift to intelligence, interactive interconnection and virtual simulation and bring immersive experiences and realistic to students, no doubt, higher education under the influence of the pandemic will help to develop new seize opportunities and cultivate outstanding talents that meet the needs of the times. † Professor HAN Seung-soo, President of the 56th Session of the United Nations General Assembly

“The ZIBS Metaverse Campus pays tribute to the 125th anniversary of Zhejiang University and it is a milestone for us. Founded in 2018, in the heart of the Yangtze River Delta region, ZIBS is richly endowed with a world-class ecosystem for innovation and entrepreneurship, especially the digital economy. We have always had the goal of “connecting the world, shaping the future”, focusing on the 5 “I” principles: innovative, international, interdisciplinary, inclusive and integrative, to create a leading global business to build a school for the future and for the world. A journey of a thousand miles begins with a single step! A journey of a thousand miles begins with a single step. We look forward to your support and partnership as we continue our journey to connect the physical and metaverse worlds and shape our shared future! † BEN Shenglin, Dean of ZIBS

“For over 80 years, Sing Tao News Corporation Limited has had a strong presence in the Chinese community with extensive global coverage in mainland China, Hong Kong, the United States, Canada and the United Kingdom. Currently, the company is promoting the “dual-disc” model, which combines traditional and new media to create a more competitive multimedia platform. The collaboration of Sing Tao and ZIBS to promote the Metaverse Campus is a breakthrough in the metaverse, with the aim of ushering in a new era of media and higher education. †CAI Jin, Co-CEO of Sing Tao News Corporation Limited

The Deans of the World’s Leading Business Schools also expressed concerns and expectations regarding ZIBS advanced exploration in Metaverse. They suggested that with the integration of various emerging technologies, Internet applications and social forms that combine virtuality and reality, the Metaverse campus can provide immersive learning experiences to prospective students and help educators and researchers transcend the boundaries of physical space and break down the barriers. to achieve. † free communication with a new interactive experience. These new endeavors in business education are highly relevant and deserve to be studied in view of the new opportunities and new challenges arising from today’s globalization.

Through the Metaverse Campus, ZIBS tries to achieve three important goals:

  • Immersive learning experience: Using virtual reality to build a global classroom for teachers and students, reinventing online learning and international academic interaction.
  • Metavers exhibition: Combine classroom learning and work with companies to create a VR showroom for the public to better understand the real environment of the industry.
  • Innovation and Entrepreneurship Tour: Building a Metaverse platform for industry-university collaboration to support start-ups to new successes.

In addition to setting up the Metaverse Campus, we are also preparing the ZIBS Metanomics Research Centerwhich will open a new chapter for higher business education in the future through an interactive cycle of theory and practice with the Metanomics Campus.

Finally, we will also invite Lesly Gohformer CTO of the World Bank Group; Leon LaulusaExecutive Vice President and Dean of Academic Affairs and International Relations at ESCP Business School; Mauro GuillonDean of Cambridge Judge Business School; Alex Edmans, professor of finance at London Business School; and other distinguished guests at the ZIBS Metaverse Campus to give compelling lectures.

For those wishing to participate in the events as an audience, click on the following link to register: You will immediately receive a zoom link and our team will send you more details closer to the event.


Zhejiang University International Business School (ZIBS) was established in November 2018 on the international campus of Zhejiang University (ZJU) in Haining. Located in the Yangtze River Delta – a hub of innovation and one of the most dynamic regions in the world – ZIBS’ vision is to become a leading global ecosystem with business education as one of its key pillars, with a particular focus on new technologies, the new economy and the new finances. More information:

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