A new adventure begins on the ZIBS Metaverse campus

HAINING, China, May 02, 2022–(BUSINESS WIRE)–Zhejiang University International Business School (ZIBS) has officially launched its Metaverse campus! Researchers, business leaders and experts from around the world come together to celebrate and witness this great success.

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New adventure in the ZIBS Metaverse Campus (Image: Business Wire)

During this event, Professor HE Lianzhen, vice president of Zhejiang University; the teacher BEN Shenglin, dean of ZIBS; the teacher HAN Seung-sooPresident of the 56th Session of the United Nations General Assembly, and CAI JinExecutive Director and Co-CEO of Sing Tao News Corporation Limited, delivered the keynote speech.

Giuliano Nocicvice-rector of the Politecnico di Milano; Fiona Devinedirector of Alliance Manchester Business School at the University of Manchester; John Finchdirector of the Adam Smith Business School at the University of Glasgow; Jose M. Martinez-SierraGeneral Director of UPF Barcelona School of Management; Alvin GraylinHTC’s president for China, and other business leaders and experts attended the event.

“Today, universities are facing new challenges and opportunities. Online education has become a core trend of educational development. Zhejiang University hopes to explore the construction of the Metaverse campus using advanced technologies. virtual reality, in the higher education classroom, bringing improving the authenticity and interactivity of students’ learning processes and taking the quality of higher education and teaching to new heights,” said HE Lianzhen, vice president of Zhejiang University

“The search for metaverse applications is becoming more and more popular around the world. Higher education institutions need to be proactive, know how to seize opportunities and embrace the metaverse with a positive and open mindset. , enabling education to shift towards information, interactive interconnection and virtual stimulation, providing students with realistic immersive experiences, will undoubtedly help higher education, under the influence of the pandemic, seize new opportunities and cultivate excellent talents meeting the needs of our time”, said Professor HAN Seung-soo, chairman of the 56th session of the United Nations General Assembly.

“The ZIBS Metaverse Campus, dedicated to the 125th anniversary of Zhejiang University, is an important historical milestone for us. Founded in 2018 in the heart of the Yangtze River Delta region, the ZIBS has an ecosystem that leads the way in in the field of innovation and entrepreneurship, and more specifically in the digital economy.We have always strived to ‘Connect the world and shape the future’, with a focus on the 5 principles in I – innovative, international, interdisciplinary, inclusive and integrative – to build a leading international business school for the future and for the world A journey of a thousand miles begins with the first step We look forward to benefiting from your support and partnership as we continue our journey to change the world connect, both physically and metavers, and shape our shared future!’ † said BEN Shenglin, dean of ZIBS.

“For over 80 years, Sing Tao News Corporation Limited has had a strong presence in the Chinese community, with significant global coverage in mainland China, Hong Kong, the United States, Canada and the United Kingdom. The company is currently promoting the ‘dual engine” model, which combines traditional and modern media to build a more competitive multimedia platform. The collaboration between Sing Tao and ZIBS for the promotion of the Metaverse campus is a breakthrough in the field of metaverse: it aims to media and higher education in a new era”, said CAI Jin, co-CEO of Sing Tao News Corporation Limited.

The Deans of the World’s Leading Business Schools also shared their concerns and expectations for ZIBS’ pioneering exploration of the Metaverse. They suggested that with the integration of various emerging technologies, Internet applications and social forms that combine virtuality and reality, the Metaverse campus can provide immersive learning experiences for prospective students and help educators and researchers overcome the limitations of physical space to enable barrier-free communication, with a new interactive experience. These new endeavors in business education are particularly relevant and interesting given the new opportunities and challenges arising from today’s globalization.

With the Metaverse Campus, ZIBS tries to achieve three main goals:

  • An immersive learning experience: Using virtual reality to build a global classroom for teachers and students, reinventing online learning and international academic interaction.

  • Exhibition in the Metaverse: Combining classroom learning and collaboration with companies, to create an exhibition space and help the public better understand the current industrial environment.

  • Innovation and Entrepreneurship Tour: Building a Metaverse platform for collaboration between industry and academia, and providing startups with a framework conducive to new success.

In addition to the realization of the Metaverse campus, we are also preparing the ZIBS Metanomics Research Centeropening a new chapter in higher education in business administration through an interactive cycle that is both theoretical and practical with the Metanomics campus.

Finally, we invite Lesly Gohformer chief technology officer of the World Bank Group; Leon LaulusaExecutive Vice-President and Dean of University Affairs and International Relations at ESCP Business School; Mauro GuillenDean of Cambridge Judge Business School; Alex Edmans, professor of finance at London Business School; and other distinguished guests of the ZIBS Metaverse campus, to deliver engaging lectures.

If you would like to participate in these events, click on the following link to register: https://zoom.us/webinar/register/8474216294. You will immediately receive a Zoom link and our team will send you further details shortly before the event.


Zhejiang University International Business School (ZIBS) was established in November 2018 on the international campus of Zhejiang University (ZJU) in Haining. ZIBS is headquartered in the Yangtze River Delta region – a center of innovation and one of the most dynamic regions in the world. Its vision is to become a leading global ecosystem, with business education as its fundamental pillar, with a particular focus on new technologies, the new economy and new financial systems. For more information: http://zibs.zju.edu.cn/eng/

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Company: Zhejiang University International Business School (ZIBS)
Contact person: Lisha CHENQI
Email: lishachenqi@intl.zju.edu.cn
Website: http://zibs.zju.edu.cn/eng/
Phone: +86 188 5718 8571
City: Haining Zhejiang, China

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