† You are between 16 and 29 year † You are looking for an internship (…) and you want to grow into a commercial career in the digital world † Look no further and join our Training Academy † † On the social network LinkedIn, the company Plus que pro is promoting its new apprentice training center (CFA), opened in March, which is preparing to obtain the title of technical-commercial negotiator in e-learning.
His advantage? † Our network includes thousands of companies “, boasts Grégory Regouby, co-founder of More than pro. This company specializes in publishing verified consumer opinions about service providers, who reimburse them in return, and offers its clients the opportunity to hire a young person trained by it. Smart when you know it can be difficult to find an employer… The CFA is already thinking big: it already has 100 apprentices across France and is aiming for 200 by the end of the year!
In 2021, 731,000 apprenticeships were signed, compared to almost 369,000 in 2018. Unheard of. The number of CFAs has tripled in three years to more than 3,000 this year. And for good reason: since the Professional Futures Act, which came into effect in September 2018, the authorization of the regions is no longer required to open a CFA. Even the number of pupils per branch is no longer regulated.
Before the reform, “the aim of the regions was to avoid direct competition between secondary vocational schools and CFAs”designates the representative of a profession.
A blessing for higher education
This reform has changed the landscape of learning. Between 2018 and 2021, the share of titles, qualifications or diplomas at higher levels (bac +2 and above) increased from 38% to 60%, more than the number of students preparing for a professional baccalaureate or CAP. From the Grandes Ecoles to the universities through continuing education organizations, everyone is now trying to get their share of the pie. † In general, learning generates surpluses. It gives the university more development levers acknowledges Marc Poncin, director of vocational training at the University of Paris-Est Créteil (UPEC), who has created his own CFA and increased its number of students.
The cost of the same diploma may vary depending on the profession to which the apprentice’s employer belongs. The number of existing rates is astronomical.
Now liberalized, the apprenticeship system is fueling greed, aided by a clear funding system. For each educated young person, the training center is reimbursed according to the targeted certification determined by each profession. This is the “contract-cost” system. For example, training as a sewing machine leather goods can be paid 2,790 euros per year, while training as a technical-commercial negotiator, provided by Plus que Pro Academy, is paid 10,100 euros. At the other extreme we find the diploma of circus artist, almost 60,000 euros paid. And the cost of the same degree can vary according to the profession to which the apprentice’s employer belongs. The number of existing rates is astronomical.
Eduservices, a major private post-baccalaureate, multi-sector private education group (management, commerce, tourism, communication, aesthetics, health, etc.), has more than doubled the number of working students (22,000 in 2021) since the reform. Where he opted for professionalization contracts before the reform, it led him to switch to the apprenticeship contract, which is more advantageous.
† Objectively speaking, support levels are much higher acknowledges Vincent Dupuy, the CEO. What to improve the group’s turnover and results. Anyway, ” this has greatly increased the investment amount. The growth in the number of students forces us to have a new premises “, tempers Vincent Dupuy.
Aurélien Cadiou, President of the National Association of Pupils of France, notes that business, management or communication schools have taken over this new venture.
† They attract many youngsters with apprenticeships by opening places. But calculate tuition and registration fees by first giving them student status while these youngsters look for an employer. Conversely, traditional CFAs don’t charge anything,’ he explains.
Because there is no need to invest in buildings, distance learning makes it possible to avoid certain costs, adding valuable economies of scale as the number of students is multiplied. And the more autonomous they are, the less need for educational guidance is felt…
† It is possible to win the jackpot by training cheap, equivalent to correspondence courses. But quality distance learning requires investment”notes Marc Poncin, also an e-learning specialist.
Competition for CAPs
In manual trading, competition is also exacerbated. In Hauts-de-France, the Chamber of Craft Trades – which has 21 internships – has noted that already established hairdressing or beauty schools have started doing internships. † It was a way to capture a new market and consolidate demand from families who couldn’t afford paid training. explains Sylvie Pouchain, the regional program director. Another competition: that of vocational secondary schools, which are more open to this form of alternation with encouragement from the government.
Here too, newcomers surf the digital wave, such as the Atelier des chefs. This training organization, specialist in online cooking classes for adults, is now targeting young adults by offering distance learning on CAPs in bakery, pastry, electricity, aesthetics, hairdressing… Struggling to sell to traditional CFA’s e-learning modules, he decided himself to free his customers. Education, which takes place 100% online, is accessible all over France.
To evaluate the practical work, the students send the photos of their achievements to ‘experts’. † There are lower costs, such as the cost of materials or electricity. But we’ve invested in creating content so it doesn’t go out of style too soon. There are costs associated with guidance, because we can’t let the students go wild François Bergerault, co-founder of this organization, explains. He estimates that he will need to train between 150 and 200 students per year to break even, with contract costs ranging from €4,000 to €6,000 per head.
Is the system too generous? According to the competences of France, the organization responsible for the distribution of funds for work study and training, the levels of support through an apprenticeship ” are on average 20 times higher % compared to the cost price ” its Director General, Stéphane Lardy, acknowledged at the end of April at a conference organized by Afref, an association of reflection on vocational training. To this is added a self-financing margin for the student, estimated at 10%. That’s a total gain of 30%! † This level of margin is desired by the system as the CFAs need to generate results to fund their investments.” explains Xavier Boutard, learning specialist at Orcom, an accounting, auditing and consultancy firm.
The professional branches, which were obliged to decide the support rates, relied on an average of the costs observed in the training centers, although their resources and expenditures vary widely. Result ? † Some CFAs do not cover their costs with the cost contract, while others benefit from the system ‘ continues the expert.
This learning-work success is costing France Competences dearly. The public establishment foresees a deficit of 3.8 billion euros in 2022
Fortunately, the explosion in the number of students since the crisis has been able to compensate for the training with an increase in volume. Concerned about a rise in youth unemployment at the height of the health crisis, the government has extended housing benefits to businesses of all sizes. Exceptional aid that Emmanuel Macron has promised to extend, until the end of 2022, during the presidential campaign.
But this student success is costing France Competences dearly. The public establishment expects a deficit of 3.8 billion euros in 2022. Because the contributions from companies are not sufficient to finance vocational training and learning paths, the social partners and the State are wondering what the right method is to rationalize this.
† It is up to the training centers to adjust their costs to the available funding, not the other way around. We want an overall drop in support, but differentiated, because it would be unfair to plan blindly,” advocates David Derré, employment and training director of the Union of Industry and Trades of Metallurgy (UIMM), a professional branch that has its own training centers for apprentices in the industry.
Should higher education be excluded from full support of learning, knowing that the students who benefit from it are not those who need it most to enter the labor market? Let companies pay? Define other criteria? In any case, this sensitive file awaits the future government.