Google offers US companies $100,000 worth of free training

US companies can now get up to 500 Google Career Certificate scholarships for free through Coursera, as part of Grow with Google.

What are Google Career Certificates? Google launched Career Certificates in 2018, describing them as “rigorous online programs with hands-on experience that can be completed as part-time studies, 5-10 hours per week for 3-6 months.”

More than 70,000 people have graduated in the United States and 75% reported a positive career impact (eg, new job, higher salary, promotion) within six months of obtaining the certification. Google also noted that 55% of graduates identified as Asian, Black, or Latino.

Google offers five professional certificates, including a new one.

New certificate: Google Digital Marketing and E-commerce. If you have employees who need training in digital marketing or e-commerce, this new certificate may be worth exploring.

Certificate Description by Google: “Whether your business sells to customers or other businesses, your online presence is important. Employees learn how to attract and engage people online, build customer loyalty, and build successful e-commerce stores.

Individuals who train for this certificate learn how to find customers online, sell products or services, and conduct marketing analysis and measurement. They will also gain hands-on experience with digital marketing tools such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads, and Google Analytics.

The Google Digital Marketing & Ecommerce Certificate can be used to train employees for positions such as:

  • Digital Marketing Specialist
  • SEO analyst
  • Paid search specialist
  • Email Marketing Specialist
  • Marketing Coordinator
  • e-commerce specialist

The Google Digital Marketing & E-commerce certificate was developed by Google, with input from leading e-commerce companies. It is endorsed by the American Advertising Federation (AAF) and the American Association of Advertising Agencies (4A).

Google also offers these career certificates:

  • Google IT Support
  • Google data analytics
  • Google project management
  • Google UX Design

How to claim your credit. Go to Grow with Google and click on the blue To start knob. This will take you to a landing page, where you’ll find a form that an administrator (the owner of the company or an “employee with the authority to make decisions regarding additional learning for employees of the organization”) will be required to fill out.

This offer expires on December 18, 2024. Also read the FAQ for more program details.

Why we care. If you need to retrain or upgrade an employee’s skills, now you can get free training from Google to teach them about digital marketing, e-commerce and other areas. Providing employees with the necessary training can also improve your bottom line and potentially help employee retention and engagement.


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About the author

Danny Goodwin is editor of Search Engine Land. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject matter experts. He also participates in the programming of our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was editor-in-chief of Search Engine Journal, where he led the brand’s editorial initiatives. He was also an editor at Search Engine Watch. He has spoken at many major research conferences and virtual events, and has been recruited for his expertise by a wide variety of publications and podcasts.

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