Spotify is the first music streaming service to jump into the metaverse, with the creation of a virtual world on Roblox. Within the Spotify Island, players can interact, meet artists, make music or attend concerts. Find out everything you need to know.
The metaverse is gradually expanding to all areas. After art, fashion or even real estate, it is around the music industry to dive into the virtual world.
Indeed, the music streaming service Spotify has just created its virtual island on the Roblox platform. Launched in 2006, with 44 million daily users, this platform allows developers to: create games in the form of virtual worlds†
Secure spotify islandusers can meet their favorite music artists, play different sounds, do quests, collect virtual items and… listen to music.
Instead of passively listening to music, users can: interaction in the virtual world† However, this mode of consumption of digital content corresponds to the habits of the youngest.
A virtual world dedicated to music
If Spotify is the first music streaming service to join Roblox, other major brands have already used this platform to reach its young audience. We can mention major clothing brands such as Nike, Forever 21, Ralph Lauren and Vans.
Moreover, several artists have already given concerts in the virtual world of Roblox. This is the case with Twenty One Pilots and Lil Nas X, whose concert in Motion Capture has been viewed more than 33 million times.
Nevertheless, Spotify is the first to create its own world dedicated to music. According to the company, it will be a “ sound paradise where fans and artists from all over the world can have fun and discover a fantastic world of sounds, quests and merch †
The Swedish company adds that ” through this interactive world we create a place where fans can connect and create new sounds together, roam digital spaces and access exclusive virtual merch “. Thereby, Spotify Island is billed as “ an audio oasis ††
By signing up for the island, through the Roblox website or app, users experience a main island surrounded by a collection of islands each offering a different theme† The main island gives access to the various islands through portals. Each room features artist interactions, mini-quests, and exclusive content.
Soundtrap stations and virtual merch
There will also be a music box that will broadcast a soundtrack based on Spotify’s audio creation tool: Soundtrap. Users can play, pause or skip the songs. different beat making stations will mark the island. The goal is the emergence of a generation of creators among Roblox players.
We can also expect the organization of concerts and live events on Spotify Island. Probably fans can meet their artists.
Moreover, many “Easter eggs” (winks) will be scattered across this virtual world. It will also be possible to collect points to climb the ladder of a ranking.
Artists will be able to easily create virtual goods to interact and connect with their fans. A portion of the sale goes to the artists.
In terms of aesthetics, this virtual world is complete based on Spotify logo colors† Heart-shaped icons depicting the “Like” button can be collected and exchanged for digital objects.
Roblox: The Metaverse of All Perils to Minors?
In the past, Roblox has received a lot of criticism. The platform is accused of not protecting young users enough† Nearly half of users are under the age of 13, but studies have shown that some virtual worlds are strippers or naked avatars simulating sexual acts†
Furthermore, the possibility of communicate via text message poses another danger. From the age of nine, children can be exposed to inappropriate content.
But luckily we can hope the content offered by Spotify highly controlled and rigorously moderated.
The first island is called K-town, and devoted entirely to the world of K-Pop (South Korean pop). It will launch in Spring 2022 and will notably feature Stray Kids and SUNMI.