The Sports Management School is an international business school specialized in sports management. Thanks to professional school courses, it trains its students and confronts them with the realities of the field. As the Paris Olympics loom on the horizon, the sports industry is booming and more and more students are taking an interest in it.
Founded in 2010, the Sports Management School (SMS) has become a reference in the field of education in the sports business profession. Above all, it has been able to evolve in parallel with the professionalization of clubs and sports federations by developing specific training courses capable of meeting the demands of players on the field. Accessible after the baccalaureate, it allows its students to combine studies and passion, while ensuring rapid professional integration.
In addition to the main center in Paris, the school has also developed internationally with the opening of several campuses in strategic cities such as Lausanne, which is home to many international federations, but also Barcelona, Rabat, Cairo and more recently Rome. These programs also attract elite athletes who want to prepare for their professional retraining thanks to a modified timetable and training accessible online.
From theory to practice
The Sports Management School offers many opportunities to students, allowing them to face the realities of the market. The Paris campus offers two types of degree programs with the first being a Bachelor in Management spanning three years. After a generalist first year, students can choose between internships or apprenticeships and are confronted, for example, with the organization of events such as the SMS eSport Cup. By developing e-sports, the aim is to make students responsible for the elaboration of a concrete project. In the third year, the aim is to put them in a more strategic position where they will have to work on tenders from school partners.
The Master MBA, meanwhile, is spread over two years of training where students can choose from 9 specializations, including sports management, marketing, e-sports, events. Before the start of the 2022 school year, a new “Media and Digital” study program will even see the light of day. “In the final year, the students work in pairs on a professional thesis with which they can create a network,” adds David Mignot, the school’s academic director. “This again enables the student to face the reality of the market”.
During their education, students are invested in various clubs, associations and even federations through professional or voluntary missions. In this way they discover the intricacies of the field and can put the theoretical aspects of the training into practice. They also benefit from the intervention of many sports professionals to tackle more specific topics.
The 2024 Olympic Games in Paris, an opportunity
In recent years, the sports industry has evolved significantly into an industry in its own right. In France, it represents 78 billion euros over the year 2020 according to the BPCE. The health crisis related to Covid-19 has brought forward new digital aspects with the aim now being to give the fan a different experience.
The sector will also benefit from hosting the next Rugby World Cup in 2023 and the Paris Olympics in 2024. These two events will create thousands of jobs and boost an already thriving industry. “Our development is also due to current events and various sporting events. This is all the more true with the following deadlines,” explains David Mignot. “The great thing is that sport is constantly evolving, allowing us to create new programs but, above all, to offer students the opportunity to get closer to the field”.
Today, 93% of college students receive a job offer before they even graduate. A figure that perfectly illustrates the successful bet of providing quality training while working for the future professional success of students.
Driven by upcoming sporting events and especially the Paris Olympics, sports management schools are gradually developing. For many young people a real opportunity to turn their passion into their profession. Like e-sports, still unknown a few years ago, different activities will arise that offer new professional perspectives. For many sports enthusiasts, it is also an opportunity to contribute to tomorrow’s success.
This content was produced in conjunction with OpenMedias. The editors of BFM Business have not contributed to the creation of this content.