NFT, metaverse… what opportunities for brands?

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How the virtual world and the real world merge, and what are the underlying issues for companies.

Still a vague and distant concept, the metavers is often defined as a parallel universe, made up of virtual worlds. However, this concept is nothing new as it was first described in Daniel Galouye’s novel “Simulacron 3” published in the United States in 1964. The term, derived from the contraction of meta and universe, is regularly used to describe a future version of the Internet, where one can have fun and exchange, work, and also transact, especially through NFTs. Second Life had set the stage in the early 2000s as the pioneer of a social and economic platform based on a micropayment system, where users had the intellectual property of their creations and were free to build their own spaces and their communities. But in recent months, this new trend has been needed everywhere: in luxury especially, but not only. Many companies, such as Meta (ex-Facebook) or Microsoft, make huge investments there. Creation of immersive 3D spaces, new generation events, 3D commerce, sale of virtual products or works of art, augmented reality, avatarization,… How virtual world and real world merge in this context, and above all what opportunities this offers representing for companies? And what are the limits? One thing is for sure, if they don’t all have a clear strategy in this area yet, most are convinced that they can’t just stand on the side of the road.

So many questions our experts will answer duringa conference accessible online, Thursday 19 May† You will discover an overview of the metaverse platforms (Minecratft, Roblox, Decentraland, Sandbox, Fortnite, etc.) and the most popular NFT technologies (Opensea, Rarible, Metamask, etc.), and their use in different sectors (luxury, fashion, beauty, entertainment,…). With, to talk about and discuss current and future opportunities for companies, three guests. First, Florence Trouche, Facebook’s commercial director. She is a graduate of ESC Rouen and has twenty years of experience in communication, marketing and digital. She joined Facebook in January 2014 as a Global Client Partner, where she was responsible for the development of major French international accounts, before becoming Sales Director for France in December 2016. By his side Xavier Perret, director of the Azure entity of Microsoft France. He is a graduate of the Corps des Mines and holds an executive MBA from ESSEC-Mannheim. He has been working in the IT and Internet field for over twenty years. With a hybrid background of engineering, marketing & sales, he co-founded and supported several start-ups, held various positions within major telecom and IT groups and wrote two books on digital transformation. Today, at Microsoft France, he is responsible for the development of all infrastructure solutions, artificial intelligence and mixed reality services, the Internet of Things (IoT), as well as the animation of the developers. Finally, our third guest is Emmanuel Vivier, co-founder of the HUB Institute (a digital think tank founded in 2012) and expert in digital transformation and digital marketing. For more than 20 years he has been advising many major brands such as TF1, L’Oréal, Orange, Chanel, P&G, Vinci Energies, Nestlé, Renault, Bouygues, PwC, Air France… in their digital transformation and 360 communication strategy. to “the guide to digital transformation” and “the guide to the future of HR and management”.

This meeting will enable you to:

> Better understanding of the issues related to the metaverse, NFTs and the virtual world in general

> Identify the opportunities for your company or your sector

> Understand what concrete applications can be in BtoB

> Find out who the current leaders in this field are

> Get inspired by best practices from companies at the forefront of this topic

You can reserve your seat today on our payment platform. A replay is available at the end of the meeting if you are not available for the live.