In the long aisles of the Foire de Paris, flanked by stalls full of wacky items and perfumed by the food stalls, visitors wander, surrounded by the voices of vendors trying to attract them. Taking place from April 28 to May 9 at the Parc des Expositions at the Porte de Versailles in Paris (15th century), this 2022 edition confirms that the hunger for kitchen accessories is not waning. Since the 2020 incarceration, where 37% of French people have cooked more homemade food, anything related to the culinary field has become popular, according to a study by Public Health France.
Alain Bansais, present for the 43rd time at the Fair and CEO of Arts et Traditions, a company specialized in wholesale and household appliances, confirms: “At the end of the confinement, there was a euphoria for our products. We found ourselves out of stock.” This year, the hall dedicated to household appliances and equipped kitchens attracts the most. A brief overview of trendy items.
Practical, fast and efficient
Round, square, black, red, narrow, wide… the food processors are the stars of the meeting. Cooking alone can be easy, but with a robot it is twice as easy, and the French, who are increasingly popular with the object, have understood this well. During the demonstrations for the visitors, the eyes were riveted on these machines. These wonderful (or not) all-rounders, which we have all seen on TV or with friends, offer new services to cooking enthusiasts. After the Thermomix or the KitchenAid, other brands are competing, such as Moulinex, which has reworked its products: the Companion, cooker with integrated scale in the head, and the ClickChef, quieter and less bulky. Practical, fast and efficient, these robots are now an integral part of our kitchens and will become their second for some.
Great novelty at the microwave level, which, on the other hand, is undergoing disappointment: the virtual absence. What is popular from now on is the steam oven, multifunctional, more aesthetic and low consumption. In strong democratization, this oven, healthier, would better preserve the vitamins and nutrients of the food, despite the heat of the machine. “We want to get rid of our microwave and go to the steam oven, it’s nicer and it tastes better”, explains a pair in full reflection for the Asko range.
“The Space to Heal”
Behind the steam vacuums, the super-equipped futuristic brooms, the cheese, fruit and vegetable graters or even the revolutionary can openers without sharp edges and equipped with a bottle opener, beautiful and bright kitchens, populated by men and stylish women await visitors. The trends are Art Deco patterns, navy blue, burgundy, off-white, soft woods and the central island, already well established in the culinary landscape. In the comings and goings of visitors, tenders are drawn, drawers slid open, tables caressed, the kitchens pleased and the passers-by who look at it with the desire to have fun are made to laugh.
Since the incarceration, we feel the desire to be more free, to have space to cook. When choosing the next investment to make in their home, consumers today are opting for a beautiful, warm and functional kitchen rather than a patio that they are unsure of whether they will use all year round, according to one of the exhibitors: “Some refuse the terrace to turn it into a beautiful kitchen, it has become the room to take care of.” In other words, the kitchen is now a central living room, just like the living room.
But due to declining purchasing power, changing your entire kitchen is not within the reach of all wallets. This is one of the advantages of going to the fair, where discounts of 30 to 50% delight visitors and prevent credit card overheating.