The Fevad (Federation for E-Commerce and Distance Selling) has published the 2021 edition of its annual report on the state of the e-commerce market. The organization maps French e-commerce, which is characterized by the consequences of the health crisis, and maps important economic developments and consumer practices in France.
E-commerce turnover increases in 2021
Internet sales reached EUR 112.2 billion, an increase of 8.5% compared to 2019. E-commerce thus represents 1.84 billion transactions and is 5.8% higher than in 2019.
A significant increase in the number of online buyers
The number of internet buyers has increased, with the largest increase since 2015. In 2020, 41.6 million French people buy online, 1.5 million more compared to 2019. Of them, 17.1 million make purchases via their mobile.
To support this increase, the payment and delivery methods used are also changing. The bank card dominates online payments with 80%, followed by electronic wallets which are up 11.5%. In terms of delivery methods, home delivery remains the most common at 86.2%, followed by relay points at 64.3% and click & collect, particularly marked during periods of confinement, with 41% of buyers taking advantage of it.
177,000 active seller sites
The number of active trading sites increased by 12%, despite the cessation of certain leisure or travel activities. So in 2021 there will be 177,000 active trading sites. The sites with the highest number of customers in 2020 are: Amazon, Fnac, Cdiscount, E.Leclerc and Veepee.
The most purchased products and services online
The French have bought many product categories online. The majority of their purchases are non-food products: fashion and clothing (53.9%), cultural products (50.1%) and hygiene and beauty products (38.8%). The average amount of a transaction also increased, after eight consecutive years of decline, and stands at 61 euros, an increase of 2.6% compared to 2019.
E-commerce will continue to generate employment in 2021
The significant increase in online purchases, especially during periods of confinement, has resulted in both the reassignment of certain online sales functions and recruitment. E-commerce thus represents 193,000 jobs in 2021, ie +12% compared to 2019.
More digitization of local shops
The health crisis has also accelerated the digitization of convenience stores. Buyers have therefore been able to experiment with new services and are now in favor of this omnichannel dynamic. Of the significant figures, 68% of online shoppers want local stores to offer the option of ordering over the internet.
France ranks second in the e-commerce market in Europe
France is the second largest e-commerce market in Europe, after the United Kingdom, with 81% of internet users buying online. More generally, the share of Internet sales worldwide has increased significantly.
Buyers increasingly sensitive to eco-friendly approaches
E-shoppers are increasingly concerned about eco-friendly approaches. For example, 53% say they consider ecological, responsible or ethical elements in their online consumption habits.
One of the responsible practices of buyers: grouping orders together to limit deliveries (71%), preferring purchases in French locations (68%) or even preferring delivery to a collection point (66%).
Source: La Fevadi