The ORGANIC EQUITABLE EN FRANCE label continues to evolve and accounts for 17% of French fair trade

Launched only 2 years ago in May 2020, the Bio Equitable label in France continues to evolve. It already represents 17% of the sales of fair trade products from France. The turnover of the products sold in 2021 amounts to 121 million euros, with turnover taking off in the middle of the year, suggesting very good prospects for 2022. The label has set itself the goal of growing nearly 30% over the next two years. The Bio Equitable association in France supports 5,000 farms federated in 34 groups and 46 organic farms throughout France.

More than 360 products labeled Bio Equitable in France are currently available in specialist stores such as Biocoop and in supermarkets. They represent 23% of all references with the fair trade label from France. The goal is to have 530 products by the end of 2022 and 660 by 2023.

The products can be found on all shelves, as the label covers a wide range of sectors: fruit, vegetables, cereals, pulses, aromatic and medicinal plants, goat, sheep and cow’s milk, beef, sheep, pork, poultry and eggs.

The Bio Equitable association in France works for organic and peasant agriculture whose products are 100% of French origin and come from sustainable trade relationships. It offers a model based on a triple price/volume/duration commitment over a minimum of 3 years, contracted by all players in the sector. It offers a guarantee of transparency from farmer to consumer. Compliance with the criteria of the label’s specifications is closely monitored by independent inspection bodies.

The Bio-equitable association in France offers guarantees that go far beyond the requirements laid down by the Fair Trade Act. The demanding specifications set them apart from other existing labeling approaches.

One of the latest observed trends:

More and more producer groups are developing their own brands to control marketing and better reward their members. Among them Cabso, Uni-Vert, CORAB and Les Fermes de Chassagne. This last grouping is a notable example. It brings together 20 farmers from the Charente who call themselves “agrobiologists”. It specializes in the processing and marketing of pulses (lentils, chickpeas, kidney beans, etc.), flours (wheat, spelt, einkorn, buckwheat) and sunflower oil. The products are highly valued regionally. The success has now led him to build a new processing workshop.

Another notable trend is the emergence of ‘organic start-ups’ such as Base Organic Food, a young dynamic and united company founded by Charif Benabderrahmane, based in Montbartier near Montauban. Base Organic Food specializes in the production of organic and fair trade dried fruits, seeds and grains, ranked among the champions of French growth in 2022, all sectors combined!

Change the climate of your plate with the Bio Equitable label in France!

The current context (rising prices, energy and production costs, etc.) continues to undermine our producers and our agricultural heritage. The latest IPCC report is deeply concerned about the impact of climate change. The WWF, for its part, regularly reminds us of the dramatic loss of biodiversity in its Living Planet report.

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Members of the Bio Equitable label in France and consumers, through their purchase, participate in the ecological transition and social justice everywhere in France with 5 major consequences:

  • The fair compensation of ice cream producers: prices based on production costs and not on the vagaries of the market, allowing them to earn a decent income.
  • Responsible social practices for all: sustainable jobs, health and safety at work, equality men and women, training of workers, decent working conditions for seasonal workers.
  • Support for local development: the payment to producer groups of a supplementary fund on top of the price, intended to finance collective projects (training, cultural experiments, technical supervision).
  • The implementation of agroecological practices on farms: resilient farming and breeding methods that preserve biodiversity and allow adaptation to climate change (mixed farming, permanent pasture, hedges, old varieties, etc.).
  • Respect for living organisms and animal welfare: actions that go beyond the specifications of organic farming, improve soil fertility, be in harmony with nature, respect animals.

According to the result of the Basic study, which, together with Greenpeace and the WWF, has developed an innovative method that makes it possible to assess the social, economic and environmental impact of labels in the food sector, the Bio Equitable approach in France obtains one of the best reviews. †

A 1st edition of the Organic and Fair Trade Agricultural Heritage Day, organized on Sunday 15 May 2022 across France

As part of the Fair Trade Fortnight, the Bio Equitable label in France, in collaboration with the consumer associations FAIR(e) and Bio Consom’acteurs and with FORÉBIO, is organizing the 1st edition of the Organic and Fairtrade Agricultural Heritage Day, the Sunday 15 May 2022 everywhere in France to allow a real meeting between citizens and peasants. The goal: to promote organic and fair farming and trade practices!

This event also aims to reaffirm the values ​​of organic in France to promote a more virtuous agricultural model, for people, animals and the environment. This agricultural model makes it possible to combat climate change. It leads to real changes that are beneficial to the environment.

The Organic and Fairtrade Agricultural Heritage Day aims to introduce to the general public:

● organic farming that provides an answer to food autonomy,
preserving the environment, preserving biodiversity;

● organic fair trade as a system of production and exchanges to change
agriculture and economics;

● organic and healthy products, designed with respect for people and nature;

● the ability to act through committed consumption, in a world where prices are constantly lowered at the expense of quality.

During this 1st edition of the Organic and Fair Trade Agricultural Heritage Day, which takes place on Sunday, May 15, 2022 across France, everyone from curious young people to gourmets, who are proud of their territory, is invited to discover organic farmers and farms. , who have opted for agroecology and fair trade to offer healthy food.

This day, co-organized locally by groups of eaters and farmers, is an opportunity to give a face to organic and fair trade farming close to home.

On the programme: visit to the farm, discovery of organic and fair trade production and techniques, games, cooking, workshops to trade between citizens and farmers.
⇨ Find the list of organic Fair Trade labeled farms in France opening their doors to the public and the detailed program of events on pages 18-19 of the press kit to download here
⇨ Come on May 15th, visit them, discover them and share a friendly moment

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Key figures on organic fair trade in France 2021

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In 2021, consumers reaffirm their commitment to the values ​​of fair compensation for producers. Purchases of fair trade products continue to progress with an increase of 11%.
The dual labeling of fair trade and organic products is an effective way to enhance the synergies between balanced trade relations and preserving the environment. This double social and environmental promise appeals to French consumers year after year.

More information at www.bio-equitable-en-france.fr

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